Debate Competition

Ok, i will tell you what involved with science and what’s in in. We living just like today we use more science. Science is more better with technology, you said “science is boring”. Why people play with internet, why people play with games. Science be the base of technologies, you see this building, this wall and how the people engineer it. About this building it more use physics, bio how to calculate about the weight. You see, science is more better than art, science is not boring. We can play game, we can play facebook. That is more better, thank you.

Critique Challenge!!

This TV advertisement is using theme by family live in Malaysia. The visual has been show are more likely beautiful in nature with using beautiful landscape of nature in environment kampung (village) and the people who live in there have a simple life but not really so poor because they have house and land for living. And they also have idea to keep on their way for living lives. This video are showing life among the people in harmony village. Although they live in harmony way with no war or state of emergency like other place, they have to fight other current specifically they need to find money, raise their children, saving for future or other thing like that. Criteria has been set on subjectivism which mean i can discover with my own opinion or my experience.

Audience should be feel funny at the begin this video clip because this TV advertisement show behaviour father and son. This clip showing the behaviour children who ask for his father to buy something for him, but the father act with funny way with speech which can influence the audience feeling but the words have been said from the father have a deep meaning but the children still a boy, cant understand so much what his father means. This action for a few seconds can make a people smile or laugh for short time and i hope the audience can know what he meaning in the father words.

The audience should take benefits and use it in real life. And i mean it! Since this video clip show “Aiman” the childen who can recycle trash and design it with his way and after 8 years, he become famous in his village with his ability can repair or fix things and he also can design or build some machine. So many people go to his house and ask for help to repair the items. Audience should take benefits from this moment to ask themselves, what ability do you have? What you can do with your ability? This question should be arise in their feeling. Other criteria is people also should be touching with parents sacrifice for bring happiness to their children. Audience should sense this automatically when see this clip video and should give effect to themselves to remember sacrifice from parents or the eldest siblings, who always help and support with money or energy for our success in this life.

And the last is audience should be able not to forget the origins where we came from and who we are until forever. At the last few seconds, “Aiman” who was kid back earlier has become a man and successful person and he never forget his origins other wise he has become successful person. He do not forget his parents sacrifice for him. People should always remember parents sacrifice from kids-age until become adult and always tried their best to give us better life.

This criteria will be more effect to the audience with combination emotion like happiness, sadness, suprise, disguist, anger or anything else. And with other criteria of evaluation with emotivism, objectivism and relativerism made this critique be perfect and message from advertisement video also can communicate with audience’s feeling about what meaning in this video. Then, i hope this video can send their message to the audience correctly and audience got effect from this video.

-fisher

Quiz Challenge

Emotional Design - Why We Love (or Hate) Everyday Things

Donald Norman is an expert in the design human-centered products. The book begins, as the last one did, with a few examples of things that Dr. Norman likes around his house, either for their aesthetic value, sentimental value, or practical value. For example, he has a practical teapot, a teapot that would burn your hand if you attempted to pour hot tea from it called the masochist's teapot, and a teapot that is very pretty but not very practical. He then goes into describing the different aspects of products that exist in our everyday lives cause us to either love them, hate them, or be indifferent to them.

He focused on a experiment to the ATM machine in Japan which  "interesting" as opposed to "not interesting". The Japanese reseacher tested on a different ATM machine, the same functions as compared with each other but different is a beautiful layout and condition of the screen. The results shown are also conscious consumers an attractive machine than the machine that is not interesting. Norman explained the decision was "attractive things make people feel good which in turn makes them think more creatively. how does that make something easier to use? Simple, by making it easier for people to find solutions to the problems hire encounter”.

Result from experiment of the ATM machines are benefits that can be given to the user, such as using a machine with calm and relaxed is better than use it with uncomfortable way. In addition, other discovery has made from Norman is closely related to the emotional core of emotional design can play a role in product design. However, designers also need to use concepts such as creative thinking is characterized by positive and negative such as light music and sound to signal a warning beep, designers are taking seriously into this concept in a design in the real world.

Norman explains the psychology behind our love (or hatred) of things by outlining the three levels of brain functioning which is visceral, behavioral, and reflective. The visceral response is our first gut reaction to things which consists of subconscious instinct and primal drive, such as eating or breathing or being aware of your surroundings. For example, most people have a positive visceral reaction to the Mini Cooper. This also explains why many books have attractive covers on the outside to prove as a hook to a potential reader who has many choices. The behavioral aspect of response is the brain’s response to the pleasure and effectiveness of use of a product which determines the way you go about your daily tasks, such as brushing your teeth or tying your shoes. For instance, if a car is easy to drive, it scores high in the behavioral design department. Finally the reflective aspect of our emotions is associated with long-term response memories provoked by a certain object such as photographs and also with another fact is where in depth thinking occurs, and humans are able to contemplate the meanings of things at much higher levels, such as thinking about whether the routine you follow when you drive to work everyday is really the most efficient, or if it could be improved upon. Another term is pride of ownership and brand recognition are key elements of design that cater to our reflective levels of thought.

Design of everyday objects focuses on these three levels of human emotion. Some departments might score higher than the other. A black and white photograph might not score very high in the visceral (or behavioral) department but be way up in the reflective department.

The book meanders from discussion of video games to cellular phones and finally robots as emotional machines. These topics are all indeed tied to “emotional design” but the chapters ramble too much. This is not to say that each subset is not interesting enough in its own right. But Norman fails to bring all of it together cohesively. By the end of the book, the reader comes away with a lot of wonderful information but might wonder if the titular question: “Why we love or hate everyday things” has been answered effectively. As usual with his books, he spends a great deal of time elaborating needlessly over some moderately difficult concepts. He uses a great deal of examples, which is quite helpful, and most of his concepts make a lot of sense and I believe have a lot of real-world value, however he isn't very concise in getting his point across. Basically, the level to which he writes over and over again about the same concept or maybe slightly changed is enough to make a person get bored halfway through the book. While I still think this is a great read for anyone who is going to design software or any kind of products, it could definitely be a lot more plainly-put.

Emotional Design is an informative and enjoyable book but loses its focus often. Nevertheless, readers will enjoy learning the basic principles of object design and then have fun applying these to everyday things around them.

Letters Upon The Aesthetic Education of Man, 1794

Letters Upon The Aesthetic Education of Man, 1794 

Friedrich Schiller's is a philosopher from Germany who made the study of poetry and drama. Among his most significant contribution, he has adapted and developed important things in the doctrine of Kant. As for philosophy, the doctrine of art, he successfully convinced by clear and shows the view of beauty in human life.
Schiller had said about his research on beauty and art in the form of a letter and with passion, he promises to explain the importance of beauty and art. Even so, he does not restrict you to believe he claims, especially about Kantian principles. What was asked of it is that we need an open mind on the thought that he was trying to convey and the fact that it relates itself can you understand, in respect of important ideas in the principles of Kant, the principle has never been agreed upon by the philosophers and Schiller also believe humans as well. In his opinion, the nature of moral instinct has been given to man to serve as a guide and teacher to give his mature intelligence enlightenment. It can be summed up as emotional as humans have been educated by reason. Between the fact that Korea is trying demonstrated by Schiller about his natural paradox is closely related to the nature that is contrary to public opinion. You need to be more focused towards the understanding of your experiences moral, moral experience can be used towards the direction of a greater way to appreciate the beauty. It is the mystery of the skyline, but with the combined elements of your experiences have caused moral extinction.
According to him, if possible he would like to open minds and directing one's mind to find a more noble theme of art, it will not appear on considering to find the world's moral aesthetic world offers the opportunity of higher interest. When the research philosophy continues to be challenged by the time to sit yourself in the perfect work of art. A man can not sit alone and can not isolate ourselves from the outside world, he should help his country with the knowledge that you have. Even so, she is not entitled to violate the law and separate it from the custom itself and cause the system to be managed when it chose not to make what is desirable in certain situations. Modern times is no longer in favor of the new generation of art while and try to change the ideas of art. It would almost seem to betray a culpable indifference to the welfare of society if we did not share this general interest. For this great commerce in social and moral principles is of necessity a matter of the greatest concern to every human being, on the ground both of its subject and of its results. When man is raised from his slumber in the senses, he feels that he is a man, he surveys his surroundings, and finds that he is in a state. He was introduced into this state, by the power of circumstances, before he could freely select his own position.In many cases man shakes off this blind law of necessity, by his free spontaneous action, of which among many others we have an instance, in his ennobling by beauty and suppressing by moral influence the powerful impulse implanted in him by nature in the passion of love.Then, for the work of blind powers possesses no authority, before which freedom need bow, and all must be made to adapt itself to the highest end which reason has set up in his personality. It is in this wise that a people in a state of manhood is justified in exchanging a condition of thraldom for one of moral freedom. Now the term natural condition can be applied to every political body which owes its establishment originally to forces and not to laws, and such a state contradicts the moral nature of man, because lawfulness can alone have authority over this. At the same time this natural condition is quite sufficient for the physical man, who only gives himself laws in order to get rid of brute force.  This prop is not found in the natural character of man, who, being selfish and violent, directs his energies rather to the destruction than to the preservation of society. Nor is it found in his moral character, which has to be formed, which can never be worked upon or calculated on by the lawgiver, because it is free and never appears. Schiller said that every individual man carries his adaptation and destination to be a purely ideal man. Pure ideal man means to make itself known more or less clearly in every subject. There are two ways presenting  themselves to the thought in which the man of time can agree with the man of idea. And there are also two ways in which the state of  a purely idea man can maintain itself in individuals. He admits that the different vanishes in a one-sided estimate for the reason is satisfied if her law prevails unconditionally. But when the survey is complete and embraces the whole man (anthropology), the difference will become far more evident. The state ought to respect the objective and generic and also the subjective and specific in individuals while diffusing the unseen world of morals. A mechanical artist places his hand on the formless block to give it a form according to his intention. His work does not deserve any respect in itself and does not value the whole for its part but the parts on account of the whole. He does not respect the matter in which he works but he seeks an apparent consideration for it to deceive the eye of this matter under its protection. The political artist has to treat his material man with a very different kind of respect from that shown by the artist of fine art to his work. It is true that the consideration of opinion is fallen, caprice is unnerved, and, although still armed with power, receives no longer any respect. Man has awaked from his long lethargy and self-deception, and he demands with impressive unanimity to be restored to his imperishable rights. ; he rises on all sides to seize by force what, in his opinion, has been unjustly wrested from him. In the lower larger masses, coarse, lawless impulses come to view, breaking loose when the bonds of civil order are burst asunder, and hastening with unbridled fury to satisfy their savage instinct. Egotism has founded its system in the very bosom of a refined society, and without developing even a sociable character, we feel all the contagions and miseries of society. We subject our free judgment to its despotic opinions, our feelings to its bizarre customs, and our will to its seductions. It is conceived that the only way to find a shelter against the aberrations of sentiment is by completely foregoing its indulgence, and mockery, which is often a useful chastener of mysticism, slanders in the same breath the noblest aspirations.